we're all about plants
Our powder-to-gel styling product is made of plant gels. We put plant gel into our conditioner bars so that you can detangle, co-wash and style with one product. And, we use gentle, plant-based cleansers, seed oils + essential oil in our shampoo to promote scalp health and touchably soft curls.
Shop NowCalling All Curls
Your daily routine just got easier because of us.
With no-nonsense, bottle-free hair care options, you can get ready in minutes and take your hair care with you!
plant-based solutions that don’t make you compromise
Simplicity
Why make life more complicated than it already is? Nonsense products help you get ready in minutes and back to your busy life.
Performance
Why compromise when you can have it all? Curls can look just as great as they feel.
Clean & Concious
We put healthy food in our bodies, why not do the same for our hair? We're all for the clean & the conscious.
a step in the "root" direction
We get it. You want clean, eco-friendly and easy-to-use products that actually work for your hair. So we made our products with your lifestyle in mind.
About Us