we've refigured hair care
moisturizing formulas
no b.s. detangling
long-lasting curl definition
eco- + travel friendly
a step in the "root" direction
We are refiguring curly hair care to be simple, high performing, and clean.
About Usplant-based hair care without compromise
Simplicity
Our products cleanse, hydrate and style your curls so you can go on with your day
Performance
Curls and coils that look as soft, healthy and gorgeous as they feel
Clean & Concious
Less plastic, more plants! Refig what you put on your body, on your hair and out of the landfill!”
we're not yucking around
What’s inside? Powerful plant-based ingredients that deliver results. What’s outside? Substances that are harmful to our bodies and the environment
Our Ingredients