introducing the refig

the no-b.s. secret to soft, incredibly defined curls

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skip the b.s.

Surprisingly easy routines. Naturally effective ingredients.

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Now @ Urban Outfitters online!

Loved by one of Lizzo's Big Girl Dancers!

Curl Defining Hair Transformations

a step in the "root" direction

We are refiguring curly hair care to be simple, high performing, and clean.

About Us

plant-based hair care without compromise


Our products cleanse, hydrate and style your curls so you can go on with your day


Curls and coils that look as soft, healthy and gorgeous as they feel

Clean & Concious

Less plastic, more plants! Refig what you put on your body, on your hair and out of the landfill!”

we're not yucking around

What’s inside? Powerful plant-based ingredients that deliver results. What’s outside? Substances that are harmful to our bodies and the environment

Our Ingredients


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