The Refig is on a mission to cut the B.S. out of your curly routine.

Our products are formulated with high-quality, high-impact ingredients you can find at any specialty grocery. Every formula includes a plant-based detangler because curly hair gets tangled, tangles = frizz, and may I remind you, we’re here to skip all that BS.

Our packaging was designed to be eco-friendly because it turns out bars and powders deliver the highest concentration of product, without all the wasteful plastic. As a result, we’re also travel-friendly. With The Refig, you’ll never have to check a bag or spend your vacation fighting against your hair. Because that’s some BS too.

The brand is inspired by the founder's personal journey with having an auto immune condition while also navigating a busy personal and professional life. She set out to create products that were clean, effective, and simplified her curly routine. After gifting her friends a few bars, they became hooked, and she realized plenty of people were looking to refig their relationship with their curls.

In short, it turns out that once you remove the BS, loving your curls is easy. Go fig.